what is ads?
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To what extent do you agree with this view?
In today’s time we come across plethora of advertising via various mediums like Outdoor, Print, TV and Online. If done ethically, advertising is beneficial to advertisers as well as consumers. However there is a rising concern about some companies using unethical methods of advertising which is having a harmful effect on the society. In following paragraphs I will delve deeper on the issue.
In today’s time, TV viewers get to see lot of advertisements during breaks in between their favourite TV programs. This deviates their concentration thereby reducing entertainment value of the programs they are watching. Another drawback attributed to advertising is that kids and youngsters fall prey to appealing advertising of fast foods chains like Mac Donald’s, Kentucky Fried Chicken, Pizza Hut etc and they get attracted to unhealthy fast food resulting in various kinds of health problems like obesity, juvenile diabetes etc. Also, few people argue that some companies use obscene materials in their advertisements to attract views which pollutes viewers’ minds especially that of younger ones.
On the contrary, some people are of the opinion that advertising helps in increasing awareness about a company’s product or services. People get to know about company’s new offerings easily through advertising. Without advertising publicity of company’s product and services will not be possible. Thus advertising helps companies in increasing their sales and profits. According to some school of thoughts, advertising creates demand by educating its target customers about new ways of using an existing product or service.
To sum up the discussion, I would like to add that advertising is important for a company to sustain itself in the competitive market but companies should follow certain ethics and a code of conduct in order to eliminate harmful effects of advertising.
In today’s time we come across plethora of advertising via various mediums like Outdoor, Print, TV and Online. If done ethically, advertising is beneficial to advertisers as well as consumers. However there is a rising concern about some companies using unethical methods of advertising which is having a harmful effect on the society. In following paragraphs I will delve deeper on the issue.
In today’s time, TV viewers get to see lot of advertisements during breaks in between their favourite TV programs. This deviates their concentration thereby reducing entertainment value of the programs they are watching. Another drawback attributed to advertising is that kids and youngsters fall prey to appealing advertising of fast foods chains like Mac Donald’s, Kentucky Fried Chicken, Pizza Hut etc and they get attracted to unhealthy fast food resulting in various kinds of health problems like obesity, juvenile diabetes etc. Also, few people argue that some companies use obscene materials in their advertisements to attract views which pollutes viewers’ minds especially that of younger ones.
On the contrary, some people are of the opinion that advertising helps in increasing awareness about a company’s product or services. People get to know about company’s new offerings easily through advertising. Without advertising publicity of company’s product and services will not be possible. Thus advertising helps companies in increasing their sales and profits. According to some school of thoughts, advertising creates demand by educating its target customers about new ways of using an existing product or service.
To sum up the discussion, I would like to add that advertising is important for a company to sustain itself in the competitive market but companies should follow certain ethics and a code of conduct in order to eliminate harmful effects of advertising.
